What's Inside Lakme's New Vit C Brilliance Serum: The Kakadu Plum Claim

Lakme has positioned its Vit C Brilliance Serum around a single standout ingredient: Kakadu plum, an Australian fruit the brand describes on its own product page as the richest known natural source of vitamin C, with roughly 100 times the vitamin C content of an orange by the brand's own comparison. That framing is a brand claim about the raw ingredient, not an independent lab measurement of the finished 30 ml bottle, so it is worth reading as marketing context rather than a guaranteed potency figure for the serum itself.

According to Lakme's listing, the formula is built to be lightweight and non-greasy, and the company says it is designed to fight free-radical damage that contributes to skin dullness while supporting the skin barrier against everyday stressors like pollution and sun exposure. Lakme also markets the texture itself, describing a fast-absorbing finish meant to leave skin feeling smooth and nourished without irritation, though individual skin reactions vary and are not covered by brand copy alone.

On usage, Lakme recommends applying the serum twice a day, in the morning and at night, onto a freshly cleansed face, and pairs it in its own routine with the brand's 9to5 Vit C+ day or night cream. As with any actives-led product, patch testing before regular use and daytime sun protection remain sensible practice regardless of what a brand's own marketing promises.