Artistry's Vitamin C + HA3 Serum: How the Fresh-Mix Cap Works and What It Costs in India

One way to stop vitamin C from degrading on the shelf is to keep it away from water until you actually start using it. That is the idea behind Artistry Skin Nutrition Vitamin C + HA3 Daily Serum, sold in India by Amway. It is not a new launch: Amway India introduced it in December 2023. But its packaging is unusual enough to be worth explaining.

The bottle has an activating cap that holds pure L-ascorbic acid as a powder. On first use you press the cap to drop the powder into the liquid serum below, then shake for about a minute until it dissolves. From that point the clock starts, so the serum is meant to be used up steadily rather than kept for months. Amway does not publish the final vitamin C percentage.

The liquid part is built around hydration: glycerin, two forms of hyaluronic acid (the 'HA3' in the name refers to the brand's tri-action hyaluronic system), panthenol, ceramide NP, ginseng and acerola cherry extract. At launch Amway said the formula had twice the vitamin C and 2.4 times the antioxidants of its earlier version.

The brand's claims are based on consumer perception. The India product page says 90% of users felt their skin was smoother within five days, and Amway's launch statement said 80% reported better hydration and tone in under a week, with brighter-looking skin over four weeks. These are self-reported results from the company.

The main catch is price. Amway India lists the 12 ml bottle at Rs 5,829 MRP, which works out to roughly Rs 486 per ml, many times the cost of popular Indian 10 to 15% vitamin C serums. The listing shows no customer ratings, so we have added it to our catalogue with the rating left blank.